Customer reviews
By invitation only, published by you, never rewritten.
Votre site → Boutique → Avis (Your site → Shop → Reviews)
By invitation, never self-service
There is no open review form on your product pages. The link goes out with the shipping e-mail and points at a paid order line: that is what makes the words « verified purchase » accurate rather than decorative. A free field on a public shop receives, in this order, competitors, then robots, then nothing at all.
One review per order line
Two purchases of the same item are worth two reviews. It is the same customer, but it is not the same experience, and a jumper bought again the following year says more than a frozen rating.
Publish or take down, nothing else
Your only decision is « visible » or « not yet », taken on the text exactly as it arrived. There is deliberately no editing field: a seller who rewrote their customers’ reviews would make their own rating worthless. Deletion exists for one precise case — an abusive text, or one that names a third party; taking it out of sight is usually enough.
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