The price of a site depends less on the number of pages than on the amount of specialized work: define strategy, write, photograph, design, develop, connect tools and track the result. A custom five-page site can cost more than a store built from scratch. from a well-prepared model.
The three main ways to create your site
The amounts below are commonly encountered orders of magnitude, not quotes. The country, the complexity and level of support make each project vary.
| Solution | Indicative budget | Suitable especially for |
|---|---|---|
| Autonomous creation with a tool | From free to a few dozen euros per month | Independent or small structure as required standard |
| Freelance | Around €1,500 to €8,000 for a display window | Company wanting to delegate with a direct contact |
| Agency | Around €4,000 to €25,000 or more | Project requiring strategy, team and support |
| Customized business development | Often over €15,000 | Functions missing from existing solutions |
A store, a member area, a complex reservation, several languages or a connection to your management software increases the budget. Conversely, a clear structure and content already ready greatly reduces the billed time.
What the quote should include
Framing
Who are the visitors? What action should they take? What pages and functions are really necessary? Without this work, the project accumulates demands along the way and the price becomes unpredictable.
Design and integration
An adapted model costs less than an entirely original artistic direction. This is not a flaw: a good personalized model with your colors, your photos and your hierarchy can be more effective than a spectacular but difficult to use creation.
Texts and media
Ask who provides the texts, photos, translations and legal notices. Their absence is the primary cause of delay. If you make them yourself, use our method to write the texts of his site.
Functions
Form, reservation, payment, catalog, private space, multilingual and external connections do not have the same cost. For each function, note the business need and check if a standard solution already addresses this before financing specific development.
Costs after going live
A serious budget doesn’t stop at the creation bill. Calculate over three years:
- renewal of the domain name;
- hosting or subscription to the platform;
- professional email addresses;
- maintenance, backups and security updates;
- external extensions or services;
- payment commissions for a store;
- new pages, photos and acquisition campaigns.
Also ask for the price of a common modification. Can you change a rate yourself? A new page included, billed by the hour or subject to a flat rate?
Questions to ask before signing
- Is the domain registered in my name?
- Can I modify texts, images and pages without paid intervention?
- Who owns the files, design and content at the end of the contract?
- Are hosting, HTTPS certificate, backups and maintenance included?
- What third-party service costs may be added?
- How do I recover my content if I change provider?
- What results are measured after publication?
Beware of a very low price that excludes everything that makes the site usable, but also of a long technical list unrelated to your objectives. A proposal must explain what will be delivered, who does what and how the site will generate calls, messages or sales.
Choose the right budget
For a first standard showcase site, start small: welcome, services, proof, contact and own domain. The sheet what to put on your showcase site allows you to limit the perimeter. Publish, measure requests, then invest in what visitors actually use.
A company that already has a brand, several teams, a complex catalog or feeds profession often benefits from paying for guidance and support. Made-to-measure becomes profitable when it automates an expensive process or supports real volume, not just to make the site different.
Compare with the cost of not having a site
The budget must finally be compared to the value of a customer. If a qualified request earns 500 €, a site which produces it regularly can justify more ambitious support. If you are testing a new activity without a client, an autonomous solution limits the risk.
Wobelio allows you to start for free, then choose a plan when you have need additional domain or functions. Check out the updated prices rather than fixing here an amount subject to change. You compare thus the real cost at the time of your decision, with the content of each formula.
Frequently asked questions
What is the average price of a professional showcase site?
The budget varies greatly: a self-created site is mainly based on a subscription, while a tailor-made service can cost from a few thousand to several tens of thousands of euros. Always ask what is included and the total cost over several years.
What fees do you have to pay each year?
Plan at least for the domain, hosting or subscription, as well as maintenance if it is not included. This can include emails, extensions, store transactions, content creation and SEO support.
Is a free site professional?
It may be enough to prepare and test initial content. For an established activity, a clean domain, the absence of imposed advertising, backups and reliable support generally reinforce credibility.
Do you have to pay for the entire site before its creation?
Uses vary. An agency or freelancer often asks for a deposit and then payments in stages. An online tool works more by subscription. In all cases, the contract must specify deliverables, schedule, ownership, maintenance and termination conditions.
